Cristina Trujillo founded Zero Panik Textile Recycling in 2021 when confronted with a personal challenge that led her down a rabbit hole of global textile waste and she realized "this problem is solvable."
As a Mom, Cristina is committed to finding the most earth-preserving way to discard the clothing that her young family is growing out of at a rapid pace. The problem she discovered is that the only convenient outlet is donation bins and thrift stores but they really only want immediately sellable clothing; not the clothing that is stained or torn. Through research, Cristina discovered through emerging technology there is a way for this clothing to be broken down into original fibers and remade--yet the supply chain between those with the clothing and those doing the recovery is long, buried, or non-existent.
A serial entrepreneur, problem-solver, and leader, Cristina has combined her expertise in data management, information technology, marketing, and business development to initiate a major leap forward for the management of fashion waste. Zero Panik's solution is both simple and revolutionary. Cristina's approach: Solve the convenience problem and make the solution profitable for all stakeholders.
Cristina's motto: Planet Positive Panic Free Solutions